Marketing segmentaion for the hummer suv

The sess Table of Contents Introduction Market air division AIM General and Segmentation Issues Decision and Opinion This caseful present the current military machine position of the Hummer jeep originally designed for the military and the sore noncombatant vehicle H2 Hummer. Trying to find some marketing strategies to second the new locoweed H2 to raise its sales and front the arguing in the market from so many polar SUVs companies. whatsoever recommendations are given by the end of the study. Hummer is a jeep-type vehicle, designed with specific characteristics to meet the needs of the US military. The spec of the hummer H1 does not exist in any of the commercialise SUVs. the hummer is produced by the AM General which its predecessor companies encounter been leaders in the design and manufacture of light and long suit duty trucks, since the company entered the civilian market AM give way all the marketing and distribution responsibilities to the GM. The company has been bought and sold and renamed numerous times over the history. The hummer history return to 1979 when AM general entered in a competition to design a high-mobility multipurpose wheeled vehicle meets the standards of the us army. The hummer has a unique design features, independent suspension for all quad wheels, designed by a way with a vigorous distributed weight to keep the center of gravity low to assert the truck from tipping over, be able to climb 60 wax stop grade without bogging down as well as brood a 40 degree side list with stability while carrying 2-ton payload. The production of the hummer began in 1983 and since thus the AM general has sold 110,000 hummer. So the development of the hummer was a collaboration between one type of guest the military and the AM General. The AM General entered the Civilian vehicle... If you regard to protrude a full essay, order it on our website: BestEssayCheap.com
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