VISIONS OF SOCIETY: B ureaucratization 42 * of Society The McDonaldization G EORGE R ITZER R itzer uses the triumph i ffast food chains as a parable for some general trends characterizing contemporary Ameri dismiss society. We have accommodate a nation driven by concerns for tenableness, speed, and fjficiency t get going into be so thoroughly illustrated by the McDonalds style i f operation. Food, packaging, and service are excogitationed to move apace and cheaply through these restaurants, gravid customers the most modern ingest experience. Speed, convenience, and standardization have replaced the flair o f design and creation in cooking, the corrifort i f relationships in serving, and the assortment available in choice. McDonaldization has become so pe1vasive that one can travel to nearly any(prenominal) urban center or town in America and find beaten(prenominal) chainstyle restaurants, shops, hotels, and other avenues for commercialised exchan ge. This has fostered the homogenization i f American culture and life, satiny along a set i f rational, fjficient, and electroneutral principles. M at have been the benifzts i f this wholesale sameness? M at have we lost? Imo what areas absent from fast food has this trend expanded?
A wide-ranging process o f rationalization is o ccurring crosswise American society a nd is h aving an more and more p owerful i mpact i n m any o ther parts o f t he w orld. It encompasses such disparate p henomena as fast-food restaurants, T V dinners, packaged tours, industrial robots, plea bargaining, and o pen-hea rt surgical procedure o n a n assembly-line! basis. As w idespread and as i mportant as these developments are, it is c lear t hat w e have barely b egun a process t hat promises even m ore e xtraordinary changes (e.g. genetic engineering) i n t he old age to come. W e can t hink o f r ationalization as a historical process and tenability as t he e nd return o f t hat d evelopment. As a historical process, rationalization has distinctive roots i n t he w estern world. W...If you want to get a abundant essay, order it on our website: BestEssayCheap.com
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