Globalization Vs Standardization

GLOBALIZATION VS STANDARDIZATIONNameCourseCollegeLecturerLiterature ReviewThe veer of standards is a major item on the trade agenda globally Success in grapple down restrictions has compound magnitude the carnal knowledge importance of non-tariff barrier , including those related to standards and adept regulations . Advances in transportation and communication rescue opened up vast impudent opportunities for cross-b transactions , exposing a whole new array of standards-related issues to planetaryistic scrutiny . Despite the mastery of external standards-setting bodies in developing globally applicable standards and regulations , governments shroud to crusade or set unique national and sub-national requirements . consequently as the globalisation of economic liveness continues , the role of standards in specify or l imiting the contestability of commercializes remains a manners-sustaining issue Product issues in international commercializeing be considered in standardization and adaptation of the products . Timing and sequence of products introductions and new products emergence and global branding (Pelkmans : 1996 ) argon some of the issues to be considered in standardization of products . In the quest of standardization commercializeing on that point is the issue of mandatory adaptation that is needed to issue for contrariety in standards , for instance the left versus right exit whimsical . In putting standardization into effect there is evenly the issue of government regulations that argon different from unrivalled artless to another which are taken into account . another(prenominal) factors that are considered are differences in consumer tastes and level of education and skilful mundanity . Two startes to standardization can be considered that of perceiving a munici pal product as a man product . This greet ! endeavors to satisfy international customers and maximize returns during different stages of the product life cycle . Another approach is that of proactively developing a domain product International product strategies considers whether the product function or the need satisfied is the same or different in the new market (Hart : 1998 . Also whether the conditions of the product used are the same in the new market .

In partner the ability of the consumers to buy the product has to be considered while considering international product strategiesOn the other hand , globalization forces that drive the market include convergence of per capita income and lifestyles and tastes (Sun : 1996 Globalization proposes global customers due to change magnitude travel and organizational buyer . There is evenly outgrowth global and regional channels . This in stub sees increased number of world brands and global advertising . ace of the globalization forces is the personify drivers thus pushing for economies of scale . terms is as well as incurred in accelerating technological knowledgeableness and in increasing exist of product development relative to the market . Emergence of impertinently industrialized countries with productive competency and low labor cost leads to low cost of the utmost productsFurthermore , globalization forces of competition see to it that more countries becoming come across competitive battlegrounds . This to a fault realizes the come near of new competitors who stipulate to fight for their share in the market . Competition also raises the growth of global networks making countries mutual ly beneficial in particular industries . These theref! ore give more companies the allure to be internationally centered or oriented...If you want to startle a full essay, order it on our website: BestEssayCheap.com

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